Education
Achievements and Experience
Full Sail University: Master's of Science in Digital Marketing
2021 - 2022
Digital Marketing, Campaign Development, E-Commerce, Sales, advanced Search Engine Optimization, Digital Ads and Metrics, New Media Marketing, Cultivation of Branding and Advertising, Interactive Advertising Design Principles, Technology, Web Design, Social Media Networks, BrandReputation Protection, Legal Issues, Public Relations, Global/Cultural Issues and the Psychology of the Online Consumer.
2014 - 2016
Full Sail University: Bachelor of Science in Digital Arts & Design
Graphic Design, Logo Design, Typography, Page Layout, Branding, Packaging, Concept Development, 3D-Modeling, 3D-Animation, Motion Graphics, Video Production: Storyboarding, Film + Editing with Color Correction, Wireframes, App Design, Web Design, HTML/CSS, JQUERY
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Achievements:
• Director’s Award for B.S. (2016)
• $15,500 Emerging Technology Scholarship (2015)
• 3D Model Project featured on Full Sail’s Social Media channels
Lake Mary High School: Honor Roll Diploma
2010 - 2014
Specialized in the Arts:
2D-Art: 1, 2, AP1, AP2,
APLang, Spanish 1, 2 and 3.
Lake Mary Art Scholarship (2014)
Career Experience
Senior Visual Designer | Jeremiah's Italian Ice Franchisor
2021 - Present
Design Development & Execution
• Executed creative across all brand touchpoints for print, packaging, social media, video, photography, web, app, email, merchandise, retail displays, and signage
• Directed photo and video shoots to elevate visual storytelling and ensure brand consistency
• Built brand standards, templates, and creative systems, scaling the brand from 23 local stores to 150+ locations across 10+ states
• Concepted, refined, and delivered high-level creative for campaigns, social strategies, product launches, merchandise, and digital initiatives
• Oversaw end-to-end project delivery, ensuring assets met quality standards, stayed on budget, and hit deadlines while aligning with business objectives
Management / Culture
• Directed and managed multidisciplinary teams of designers, freelancers, illustrators, photographers, videographers, and developers
• Developed streamlined creative workflows with mood boards, briefs, and design systems, boosting efficiency, accountability, and cross-team alignment
• Mentored and supported design talent, fostering professional growth and a collaborative, inspiring creative culture through workshops and activities
• Championed innovation by learning new skills, adopting emerging technologies, and integrating industry trends and tools into team processes
• Built and led engaging presentations that strategically connected creative solutions to brand and business objectives for leadership and partners
2024 Highlights
Campaign Launches
• Presented & drove branding Strategies to leadership team
• Supervised & guided Design, Photography, Video & Digital Marketing Ads teams
• Ensured consistency of branding across channels
Digital Media Advertising Productions
3 Month Period (Aug-Oct)
• 159.7M Impressions
• 141.6K Store Visits
• $1.3M Est. Revenue
• $4.85 Return on Ad Spend
• ROAS: 63% above benchmark
App & Website Rebrand
• Improved UI/UX Solutions
• Shaped Visual Identity for Brand
• Ensured Consistent Branding
• App Rating Increase: 2.8 -> 4.8
• Drove Development Teams
• Optimized for Scalability
Social Media & Communications Manager - Jeremiah's Italian Ice Franchisor
2020 - 2021
• Developed and executed social-first strategies that boosted brand visibility, engagement, and following through compelling visuals, copywriting, and data-driven insights
• Launched a scalable content and ad roadmap for a national franchise network, driving brand awareness, culture, and education through illustrations, photography, video, and animation
• Curated monthly content calendars for corporate and franchise locations, aligning posts with key campaigns and evergreen marketing objectives to stay top-of-mind in a saturated digital enviroment
• Led creative direction and production of thumb-stopping, engaging multimedia content utilizing photo, video and animation to ensuring pixel-perfect execution and consistent brand storytelling
• Managed national paid social campaigns in Facebook Ads Manager, optimizing spend and performance to meet business goals
• Onboarded and trained franchise teams on best practices for social media, campaign execution, and integrating Jeremiah’s digital platforms effectively
Multi-Media Designer - Tony Roma's Global Franchisor
2018 - 2020
• Produced globally consistent assets for print, digital, social, mobile, web, and video
• Supported brand campaigns by collaborating on and participating in professional photoshoots
• Streamlined reviews and task delegation using project management tools, including InVision
• Executed direction from design briefs and job orders with precision and attention to detail
• Researched design and marketing trends, sharing insights to strengthen campaign strategies
Graphic Designer - Florida Designs Works
2018
• Designed and produced client logos, car wrappings, flyers and signage
• Executed designs for various printing formats