Jeremiah's Website Redesign

Jeremiah's was in a need for a new look and website experience. I was graciously offered the role in 2023 to work alongside with our external Web Developer to strategize and build a scalable, responsive Website based on objectives provided from the company. Utilizing this as an opportunity to not only transform their digital experience, I was able to lean on this project as a foundation to help shape Jeremiah's Visual Identity as a brand.

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Key Updates

Consolidating Information

We wanted to provide our guests the sweetest journey when navigating our site. We combined information on single pages and provided clear Call-To-Actions for our guests to take, making it a smoother experience when traversing through our site.

Incorporating Color & Photography

One of Jeremiah's Core Values is "Vibrant", which didn't accurately reflect on their previous Visual Identity. I was able to initiate a Color Pallete change from their previous Black and Green and leaned more into Blues and Greens, for a more vibrant, refreshing vibe!

Home Page Highlights & SEO

With this new site, we completely redid the Home Page to highlight key actions and information we'd like for our guests to see right up front. We also restructured our main navigation and it's content to improve our Search Engine Optimization as we expand into new markets.

Scalable Back-end for Dynamic Content

Jeremiah's was on a path for growth when they started franchising in 2020. We had to keep our business objectives in mind when developing the content for this site & ensure we could empower our internal team for website maintenance.

Jeremiah's App Redesign

With the launch of the new website, in 2024 we partnered with a App Developer consultant with previous experience from Starbucks to help strengthen our app. I was given the task to drive the rebrand from our "J-List" app to the new, transformed, Jeremiah's Rewards App.

After the first phase of launch, we saw an immediate rating jump on the Apple App store from 2.8 to 4.8.

Key Updates

Consistent Branding

Driving the branding of the new app, I wanted to ensure branding consistency from our Website to our App and make it feel like an extension of the brand, just on a different touch point.

Experience Improvement

Working with our external App Development team and consultant, we developed new pages and navigation paths for guests to easily access their most common actions and needs.

Increase Paid Frequency & Spend of Guests

Some of our new features on the app were incorporating a tiered rewards system & cool challenges to encourage guest frequency and store traffic throughout our LTOs and campaigns.

Interactive & Customization

One of our major goals for the new app was to personalize the app experience by greeting the guest by name in the rewards panel, branded illustrations & providing them new opportunities to earn points.