Tadpole Mini Launch

Objective: Drive Brand Awareness of new product size offering, additional sales and profitability in Jeremiah’s locations.

 

Messaging Objective: Jeremiah’s desired a catchy tagline or call-to-action that highlights use case intentions of this new size, while bringing general awareness to its availability. The use cases needed to highlight were; Kid-Friendly Size, Health-Conscious Guests, Budget Friendly & Parents concerned with portion control.

 

Messaging Solution: “A lil’ somethin’ for everyone!”

 

Visual Identity Solution: We wanted to showcase a variety of treat options to encourage guest customization and leaned into a vibrant Brady Bunch solution. Throughout the video, you'll notice graphic elements were animated to showcase the energy and magic felt at Jeremiah's. We were able to utilize the Video content to build our in-store advertising and provide a vibrant solution that highlighted multiple use-cases for our various target demographics.

 

Channels:

In-Store Print and Digital Marketing

Social Media Channels

Loyalty Digital Channels (App & Email)

Website Assets

Digital Video & Static Ads

 

Skills Provided:

Concept Development

Campaign Visual Identity & Execution

Visual Storytelling

Copywriting

Animation

Video Production

Photo Production

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Click below to view the video!