Secret Summer J-List App Menu

Interactive Digital Campaign

Objective: Encourage guests to submit their flavorite Summer Combo Gelati to be selected for the new J-List Secret Menu release and Win Ice for a Year! At just 22 locations, this campaign brought in over 10K submissions with limited in-store advertising. To enter, a guest would visit our site and submit a questionnaire that the guest would select their flavors, name the Gelati and enter information about their favorite store (as well as prompted to join the J-List Loyalty App). By doing so, we were able to gather data on flavors and store activity.

Channels:
In-Store Marketing (Table Tent, Napkin Dispenser)
FB & IG Social Media Channels (Stories, Posts)
J-List Loyalty App (Emails & App Blog)
Website (Submission Page, Desktop & Mobile Announcement Websliders)

Skills Provided:

Concept Development

Business Strategy

Omni-Channel Marketing

Visual Branding Identity

Creative Execution